Grado Sounds Off On Their Redesigned Packaging & Branding
“The goals for this project were defined from the outset, updating the wordmark, creating a logo and bringing continuity to the packaging and brand. They also wanted to create a website that matched the new branding with a focus on photography while still maintaining the tradition and heritage of the Grado brand."
Designed by: High Tide
Nike SB Green Lobster Dunks are Packed Like Lobsters in a Tote
The thermoformed packaging design references commercial fishing totes that are used on boats and once the box is opened, the sneakers are wrapped with rubber bands around the toes, referencing the way lobster claws are treated by lobstermen. Consumers who bought the special sneakers on launch day received the thermoformed box topped with a sheet of co-branded acrylic to mimic the look of a frozen lake. Due to the opaque plastic container and the haziness created by the acrylic cover.
Designed by: Dordan
Portrait Eyewear's Sunglasses Packaging System Embraces Simplicity
This eyewear packaging design is made from cardboard which has been shaped in a unique way with prominent facets on its sides. By experimenting with different polygonal configurations, Portrait Eyewear settled on a design that featured enough overlapping to protect the contents within. This eco-friendly sunglasses packaging design promotes sustainability as it uses no glue to hold the components together. This makes returning the box to a flat state for the purpose of recycling simple.
Designed by: Alquimia Visual
Beefeater 24's Botanical Beverage
The concept for this design originates from Asain inspired patterns found on wooden fans. Packaging for Beefeater 24 was developed by SuperTuesday, in collaboration with Brand Union and Johanna Basford. When it's opened from a closed position, the box dramatically opens similar to an Asian fan, revealing the bottle inside in a flamboyant way.
Designed by: Super Tuesday
Under Armour Speedform Apollo Box Takes the Shape of a Jet
The packaging design of this project reinforces the theology of speed by its form of a jet. The shoes are branded with the tagline: "This is what fast feels like" and its packaging establishes the idea. Inside of the jet-like box is the blue UA SpeedForm Apollo sneakers. The box also contains a jet-shaped USB on a keychain, a tech card and a t-shirt, which sets up runners with just about everything they need to jump-start their journeys.
Product by: Under Armour
[Source: Trend Hunter / Dieline]