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Photography in Packaging Designs


A Key for Design 

“In Japan, the piano is considered to be a special symbol of elegance and splendour which is what the packaging design is based one. It is an instrument that creates beautiful harmonies from the combination of each individual key’s sound.  Each key of the apparent piano is a gift box. All Japanese pianos are made in Shizuoka Prefecture.”

Designed by: Latona 


Soo Zee 23

 “The Creative Method was asked to bring the story of Soo Zee 23 to life with a name, logo, identity creation, graphics, apparel, menus, tableware, a website and packaging. Soo Zee becomes a character of many forms that represent the art of mixing 23 herbs. Soo Zee is Sichuanese for ‘number‘, and ‘23’ represents the number of blended herbs and spices used to create their famous broth. The Chinese characters for ‘eat’ () and '23' (二三) are also featured in the identity to reinforce the authenticity of their speciality cuisine.”

Designed by: The Creative Method 


Center of Focus

"The concept for this packaging design was to literally take photos of items that will be placed inside the box and put in front of the box. This was to emphasize the use of photography as an information recording device. and also as a communicative art form." - Wongpradu

Designed by: Wongpradu 


Rijksmuseum collections

 "We have developed copies of jewellery, the images of which we derived from the painting of Dutch authors. The original earrings, rings and pearl necklaces are replicated by Werner van den Valckert, Anne Louis Girodet-Trioson, Anthony van Dyck. Also, a unique packaging was created, which should cause a person to associate with the masterpiece and organically supplement the decoration. There is an illusion that the decoration is in the picture and you have the opportunity to take it in your hands through time. Inside the package, there is a loose leaf that reveals more detailed information about the collection." - David & Vsevolod

 Designed by: David & Vsevolod


Savages Skincare

From the outset, it is visible that the style of this packaging is based on nature symbolized in the packaging by the round can and the square wooden lid. The face cream container has a picture of the woods because the bark resembles the human skin. The face scrub container has a picture of stones because the scrub has a natural grain. Finally, the moisturiser has a picture of stones and water to emphasize moisture.

Designed by: Michael Soerensen

[Source: Packaging of the world / Dieline]

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