Well-designed packaging which is easily recoverable or reused, minimises environmental impact and usually saves costs.
Recycling is only part of the solution.
Most of the environmental cost of our throwaway wrapping is upstream; in its manufacture.
Packaging should be reimagined as a complete system in order to minimize waste, maximise positive economic, environmental and social impacts as well as lock our resources in a cycle of restoration.
Packaging protects the products and reduces the risk of damage or product waste.
Challenging if packaging is needed at all to protect a product and deliver it safely, in good condition to the end user.
Looking at options to reuse the packaging.
Opportunities to use less material through design, specification and weight of material.
Designing packaging so that it can be efficiently recycled.
Specifying recycled content will reduce the demand for primary raw materials and generate demand for recycled material.
Think Tank Creative can design and produce packaging with sustainability at its core.
We can review your existing packaging and suggest changes to enable maximum use of sustainable materials and removal of non-recyclable elements. We work to the principle of Emotionally Durable Design.
Emotionally Durable Design is a branch of sustainability. It aims to encourage creatives to reduce the consumption and waste of resources. It tackles this by placing the relationship between users and their products at the forefront of the design process.
To find more about the work of its developer, Dr. Jonathan Chapman please check out our blog post.