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Package Responsibly

We can play a part in minimising the packaging that can't be recycled by considering the full life cycle of each element at the design stage.

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Find out
how

1

Facts

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UK
per
year
170 million tonnes of waste 30 household 5.9 packaging

Recycling is only part of the solution.

Most of the environmental cost of our throwaway wrapping is upstream; in its manufacture.

2

How design can tackle the problem

Well-designed packaging which is easily recoverable or reused, minimises environmental impacts and usually saves costs.


packaging musts


contain
protect
preserve
handling
presentation

we design to


minimise component parts
reduce wasted space
deconstruct material specification
maximising recycability & recovery
optimising pack size

3

Packaging as a system in a circular economy

  • design
  • production
  • distribution
  • use
  • recovery

we look at all stages of the lifecycle

Packaging should be reimagined as a complete system in order to minimize waste, maximise positive economic, environmental and social impacts as well as lock our resources in a cycle of restoration.

4

Reducing environmental impact

the important questions

What materials are used
How much packaging is used
How easy is it to recycle

Without compromising functionality or reducing efficiency of the product supply chain.

Find out more about our supply chain

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Design Strategies

Fit for Purpose

Packaging protects the products and reduces the risk of damage or product waste.

Remove

Challenging if packaging is needed at all to protect a product and deliver it safely, in good condition to the end user.

Re-use

Looking at options to reuse the packaging.

Reduce

Opportunities to use less material through design, specification and weight of material.

Recycle

Designing packaging so that it can be efficiently recycled.

Recycled Content

Specifying recycled content will reduce the demand for primary raw materials and generate demand for recycled material.

5

How We Can Help

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Think Tank Creative can design and produce packaging with sustainability at its core

We can review your existing packaging and suggest changes to enable maximum use of sustainable materials and removal of non-recyclable elements. We work to the principle of Emotionally Durable Design.

Emotionally Durable Design is a branch of sustainability. It aims to encourage creatives to reduce the consumption and waste of resources. It tackles this by placing the relationship between users and their products at the forefront of the design process.

To find more about the work of its developer, Dr. Jonathan Chapman please check out our blog post.